A hugely important part of Search engine optimisation (SEO) is link building. Many people (including myself in the beginning) do not understand what SEO is or the importance of link building when it comes to increasing your blogs traffic and Domain authority (DA)

This article aims to answer all those questions for you. We will help you understand the following:

  • What is link building in SEO?
  • Why is link building important?
  • Types of link building
  • Link building strategies
  • Why SEO is important for business

What Is Link Building In SEO?

It is simply, getting other websites to link back to your website.

This helps increase your referral traffic and improves your domain authority (DA) for your website.

Backlinks are extremely important part of the business for everyone, no matter how big or small your company is.

Backlinks are an important element in how search engines, such as google rank all websites, including blogs for specific keywords. This shows that your website is resource worthy, and it will help you to rank better on search engines such as google.

Remember the higher the DA that links back to you, the more valuable the link will be. Saying that, all types of link building are still useful so get as many as you can.

Why Is Link Building Important?

Understanding link building is important for every web-based professional.

Google states that web creators can improve the rank of their sites by ensuring that they have a high number of high-quality sites linked back to their pages.


Imagine you are helping your readers solve a financial problem. You supply the information that solves the problem for them in your blog post. Then a high-quality, high ranking website such as Money Saving Expert links back to your information from their site. You then have a high-quality backlink to your website.

An important point to understand is that you are more likely to rank for your keywords when the website that links back to you are ranking for them too.

Types Of Link Building

External Link:

External links, also known as outbound links are the links that bring readers to our website from other websites. External links are the most important links to help you rank.

Internal Link:

These links are equally important and can really help your domain authority.

Make sure that in each article you have a least one internal link (ideally two) on each blog post. This will give you more chance for readers to stay on your website, when you link them to your other relevant pages on your site, in turn increasing your website’s authority.

Natural Link:

A natural is also an external link but one that you obtained because people are impressed with your information. Basically it’s one you receive without asking for it to another person website.

Manual Link:

This is one that you get from agreeing with another website owner to link swap. They place your link into one of their articles and you do the same in return.

Link Building Strategies

When a website builds hyperlinks one -way, this is also known as backlinks. It builds up your ranking within google and other search engines.

This can also be done with manual links, when you have a three way link exchange instead of just swapping back with the same one site.

Some other common link building strategies include buildings useful tools and email outreach.

Using tools such as The SEO Checklist is a great way to help your traffic grow while implanting all the different type of links as well.


Why SEO is important for business?

SEO is important for business for a number of reasons. The main reason is it helps you answer questions for potential readers. This then increases your traffic, which in turn increases how you rank on google and other search engines.

We hope you have found this article helpful. Please check out our article How to use social media to boost your traffic.